phil winter's marketing communications
302 Washington St. #159
San Diego, CA 92103-2110

ph: 800-803-8832
fax: 888-302-8832
alt: 619-280-7712

Why Marketing Is A Must!

Marketing Strengthens Your Image  
Consistent long-term exposure to your message keeps clients familiar with your practice.  With familiarity comes, confidence, increased care for the pet, plus better opportunities for amplified client referrals – all which provide for increased practice revenue.

Clients Forget Your Message   
Consumers see thousands of messages.  To be at the top of your clients’ and potential clients’ mind your message has to be consistent, frequent and interesting.  

Five Times
Pet owners can’t buy goods and services they don’t know about.  The average person needs to hear about a product or service FIVE TIMES before they will purchase it.

Marketing Helps Retain Clients
When clients don’t hear from you they tend to FORGET YOU and  “move on”  –  maybe after listening to a friend who tells them about the great practice down the street.

Competition Is Strong  
The Internet, Pet Super Stores and others are all after the consumers’ pet dollar.  PAINT A POWERFUL PICTURE OF WHAT YOU HAVE TO OFFER  with customized client communication tools.   When you increase client communication it gives pet owners a reason to be loyal to your practice.
Is your practice appointment book full 2-4 weeks ahead?

Copyright 2007  phil winter's marketing communications, All rights reserved.

phil winter's marketing communications
302 Washington St. #159
San Diego, CA 92103-2110

ph: 800-803-8832
fax: 888-302-8832
alt: 619-280-7712